Selling more does not always mean operating better, especially when inventory, warehouses, transportation, customs processes, and customer service systems do not advance at the same pace as customer expectations.
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El Buen Fin is no longer just a weekend of discounts; it has become Mexico’s biggest retail rehearsal before Christmas.
With the rise of nearshoring and the expansion of manufacturing, the cost of moving goods within the country has become a strategic issue.
Over the past three years, five key forces have driven this transformation: artificial intelligence (AI), automation with robotics, real-time visibility through IoT and 5G, electromobility with energy efficiency, and cybersecurity focused on traceability.
In 2025, Mexico's foreign trade is showing favorable results, with a trade surplus of 1.416 million dollars in the first seven months of the year.
One of the customs concepts that has generated concern due to its upcoming entry into force is a document known as the “Value Manifest” (Manifestación de Valor).


