For years, many companies treated their sales channels as if they were separate businesses. Brick-and-mortar stores on one side, e-commerce on another, and in some cases marketplaces operating almost independently.
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The “minimis” standard allowed all shipments with a value of less than $800 that will be destined for end consumers or small businesses to enter the United States without paying duties or complying with standard customs requirements.
Unlike in the past, where it was necessary to redirect the consumer to an external online store, today brands can reach the buyer directly through purchase options visible in the user's feed.
Mexico continues to be the main trading partner of the United State. However, today the biggest challenge in logistics is uncertainty.
Our country currently has 18 Protected Designation of Origin: Chiapas Amber, Morelos Rice, Bacanora, Grijalva Cocoa, Chiapas Coffee, Veracruz Coffee, Pluma Coffee, Charanda, Yahualica Chile, Yucatán Habanero Chile, Ataulfo Mango from Soconusco Chiapas, Mezcal, Olinalá, Raicilla, Sotol, Talavera, Tequila and Papantla Vanilla.
In the logistics sector, digitalization and the adoption of new technologies are the most important differentiator, as they allow us to reduce time, costs and increase security.
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